British football continues to attract major American celebrities. After Ryan Reynolds made headlines with Wrexham, it’s now global rap icon Snoop Dogg making waves by becoming a co-owner of Swansea City, currently competing in the English Championship (second division).

Just days after Luka Modric was announced as a new investor in the club, the Swans welcome yet another high-profile figure to their ownership team. The club has been under the leadership of American businessmen Brett Cravatt and Jason Cohen since last November.

🦢 Why Swansea?

Snoop Dogg, a long-time football enthusiast, had previously shown interest in investing in Celtic Glasgow, but he ultimately chose Swansea — drawn by the club’s deep roots and working-class identity.

“My love of football is well known, but becoming a part-owner of Swansea City is something special,” he said in an official statement. “The club’s history and the community really spoke to me. It’s a proud, hardworking city and club — an underdog that fights back, just like me. I’m proud to be part of Swansea City and I’m excited to meet all my YJBS.”

The rapper recently made headlines by modeling the club’s new kit for the 2025–2026 season, symbolizing a bold new era for the Welsh side.

👕 A Fresh Era Begins

Snoop’s commitment appears genuine — and highly visible. His participation in promoting the new kit signals a hands-on approach that the club hopes will bring a boost in global visibility and fan engagement.

Swansea’s CEO Tom Gorringe welcomed the move:

“We are thrilled to officially welcome Snoop Dogg as a co-owner and investor in Swansea City. His passion for the sport is undeniable, and he’s been open about his desire to get more involved. We’re excited that he sees Swansea as the perfect place to turn that dream into reality.”

🌍 Global Vision

The goal is clear: use Snoop Dogg’s massive international profile to elevate Swansea City’s presence on the world stage.

“To borrow a phrase from Snoop, this announcement marks a new episode for Swansea City,” said the club’s owners, referencing one of his biggest hits.

They hope this new chapter will bring new fans, partners, and momentum, while strengthening the team’s chances of achieving promotion to the Premier League.

“During our discussions, Snoop shared that he’s worn many football shirts over the years, but none felt like his club — until now. We’re delighted that Swansea City is the one that truly fits.”

📈 Celebrities and the Beautiful Game

Snoop Dogg now joins a growing list of American entertainers investing in British clubs. His move follows the now-famous story of Ryan Reynolds and Rob McElhenney at Wrexham, whose Hollywood-backed rise has drawn global attention.

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🗣️ From Rap to the Championship: Will Snoop’s Swagger Help the Swans Fly?

With Modric in the boardroom and Snoop Dogg on the global stage, Swansea City may be writing its most exciting chapter yet. All eyes are on the Swans — could this star-studded transformation lead them back to the Premier League?

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