Some men are destined to become one with a city, a people, a club. Aurelio De Laurentiis is one of them. A flamboyant film producer, a visionary with a loud voice and a bold mind, he didn’t just help Napoli win titles again—he restored its dignity.
A controversial figure, yet one impossible to ignore. Today, he stands as one of the most important presidents in modern Italian football.
🎬 From Film Sets to the Stadio San Paolo: A Dramatic Entrance
Before football, there was cinema. Born in Rome in 1949, Aurelio De Laurentiis grew up in the world of film. The nephew of legendary producer Dino De Laurentiis, he founded his own company, Filmauro, in 1990 and achieved great commercial success in Italian cinema. Known for his strong personality and business acumen, he built a fortune through art and entertainment.
But in 2004, destiny knocked on another door.
That year, SSC Napoli was declared bankrupt. The club had fallen into the abyss, relegated to Serie C. For De Laurentiis, this wasn’t just a business opportunity—it was an emotional calling. He bought the club, renamed it “Napoli Soccer”, and promised the fans a full resurrection.
📈 Climbing Back: From the Ashes to Glory
The path was long and uncertain.
📆 2006 – Napoli earned promotion to Serie B.
📆 2007 – Back to Serie A, faster than anyone expected.
But De Laurentiis didn’t want Napoli to simply survive—he wanted the club to compete, to win, and to dream again.
📆 2012 – Napoli wins the Coppa Italia, beating Conte’s Juventus.
📆 2014 – They lift the Supercoppa Italiana, once again defeating Juve in a thrilling penalty shootout.
📆 2020 – Another Coppa Italia trophy, again won in a final against Juventus.
Napoli was no longer a nostalgic name from the past—it was becoming a winning team again.
🏆 2023: The Dream Fulfilled
Then came the magical season.
📆 2023 – Under the guidance of Luciano Spalletti, powered by the brilliance of Victor Osimhen, the flair of Kvaratskhelia, and the composure of Lobotka, Napoli wins its third Scudetto—the first since the Maradona era.
After 33 years of heartbreak, the city erupted. Naples was champion again, not by luck, but through planning, belief, and resilience.
And behind it all stood a man who never stopped believing: Aurelio De Laurentiis.
🔄 2024–2025: Rebuild and Reign Again
But football never stops.
📆 2024 – In a critical moment, with results faltering, De Laurentiis appoints Antonio Conte as head coach. A risky move, but a statement of ambition.
📆 2025 – The challenge seems nearly impossible.
- Kvaratskhelia is gone.
- Osimhen is sold.
- Buongiorno suffers a long-term injury.
- David Neres is out for months.
And yet… Napoli wins the Scudetto again.
The fourth in the club’s history, and the second in three years. A feat few believed possible—but one that carries the unmistakable mark of De Laurentiis.
🤝 A Unique Style: Fire, Storms, and Vision
Yes, Aurelio De Laurentiis is not a conventional president.
He speaks loudly.
He challenges the system.
He makes unpopular decisions.
He fires beloved coaches.
He says no to big-money signings to protect the club’s financial stability.
But beneath the controversy is a man with vision, courage, and an unshakable love for the club.
He has built Napoli not as a toy, but as a project—a long-term mission to bring the team back among Europe’s elite.
💰 A Fortune Behind a Purpose
De Laurentiis is a wealthy man. His fortune, built through decades in film production, is estimated at several hundred million euros. But he has always managed the club responsibly—no financial chaos, no fantasy transfers, no reckless debts.
While others chased short-term fame, he built something sustainable, something lasting. A Napoli that is modern, solid, and proud.
🔮 Napoli’s Next Chapter
Now, his ambition is clear: European greatness.
He wants Napoli to become a permanent contender in the Champions League.
He’s investing in facilities, pushing for a new stadium, and building a strong academy to secure the future.
For De Laurentiis, Napoli should not just represent the South of Italy—it should represent a way of life, a different vision of football: passionate, unpredictable, authentic.
🙏 Thank You, President
He’s not always easy to love.
He’s not always easy to follow.
But if Napoli is champion today, it’s because of him.
Because he believed when no one did.
Because he made the hard calls.
Because he never lost sight of the goal.
Aurelio De Laurentiis is, in many ways, the Maradona of the boardroom: unpredictable, emotional, and unforgettable.
And while he may divide opinions, one thing is certain—he’s earned his place in the club’s legend.
🟦 Naples is great again. And for that, an entire city says: thank you, President.
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Thomas Makele
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