TSV Hartberg Breaks Record with Jersey That Doubles as a Billboard

UNBELIEVABLE! TSV Hartberg Breaks Sponsorship Record with Jersey Full of Logos – A Financial Lifeline? 😂

It’s a sight rarely seen in modern football, and yet here we are: TSV Hartberg, a modest club from the Austrian Bundesliga, has stunned fans and observers alike by stepping onto the pitch wearing what can only be described as a sponsorship mosaic.
Yes – more than 10 sponsors are visibly crammed onto their official jersey. Front, back, sleeves, shorts… no square inch left behind.

From Football Shirt to Marketing Billboard

The jersey is so packed with logos that some fans jokingly asked if the club had partnered with a graphic designer… or a printer company. Online reactions were quick and relentless:

“It’s not a football kit, it’s a walking PowerPoint presentation.”
“Hartberg’s kit has more brands than a supermarket aisle.”

Some even claimed you’d need a magnifying glass to find the club’s badge among the sponsors.

A Smart Financial Strategy?

Beneath the jokes lies a strategic move: TSV Hartberg is a small club with limited revenue. In a competitive league, survival often comes down to smart economics. Instead of relying on a single major sponsor, the club opted for a diversified sponsorship model — spreading risk and increasing stability.

“Every euro counts. And so does every square inch of fabric,” a club official reportedly said with a smile.

Setting an Example?

This marketing-heavy approach may raise eyebrows, but it’s also a reflection of the financial challenges facing many smaller clubs in Europe. In an era of mega-transfers and sky-high salaries, TSV Hartberg is simply doing what it takes to compete — even if that means wearing a jersey that looks like a racing car suit.